Overview

<aside> ☹️ Problem

Customizing marketing blurbs for different social media platforms takes time ****and effort.

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<aside> 🙌 Outcome

Time spent on creating marketing blurbs across 4 platforms decreased by 67% (60 mins).

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👩‍💻 Team and Roles

Role: UX/UI Designer; Graphic Designer

Team: 3 Developers, 1 Product Manager, 3 Designers

👩‍🦰 User Research

We targeted Individual content creators and Marketing/Social media teams of SMBs as our audiences. Then conducted in-depth user interviews to gain insights into user workflows.

User Interview

<aside> 💡 This diagram focuses on the Demographics of two types of target audiences and their Behaviours on different social media when marketing the content.

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🧑‍💻 CMO of an emerging AI company

🧑‍💻 Full-time content creator

User Journey Map & Painpoints

<aside> 💡 We put ourselves into users’ shoes and identified 7 main problems and prioritized them into 3 categories.

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📝 Market Research

<aside> 💡 To gain insights into the market gap, we researched Social media and Text Generation competitors.

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Social Media Research

We researched the rules and vibe of the main social media that content creators use for marketing, including LinkedIn, Twitter, Ins, and TikTok.

Competitive Audit

<aside> 🌟 I led the process of Competitive Audit and found 8️⃣ Text Generation Tools to gain insights into the industry situation and define the opportunities.

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Analysis on two types of tools: 🔎 General text generation tools based on LLM and 🔎 Ads/Marketing tools.

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/8a41bc61-8822-4e81-9ad7-9bf3b1e7e44d/image_1_(3).png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/8a41bc61-8822-4e81-9ad7-9bf3b1e7e44d/image_1_(3).png" width="40px" /> ChatGPT

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/da7b3a1c-6357-4f1c-bffa-d9abb00d9b4f/image_7.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/da7b3a1c-6357-4f1c-bffa-d9abb00d9b4f/image_7.png" width="40px" /> Write. sonic

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/b778450a-0a3d-442b-b15e-4136dc2ddea9/image_22x.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/b778450a-0a3d-442b-b15e-4136dc2ddea9/image_22x.png" width="40px" /> Type.ai

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/9dd00579-03df-4253-81b7-1bb8538b1636/image_12.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/9dd00579-03df-4253-81b7-1bb8538b1636/image_12.png" width="40px" /> Lately

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/177047d9-3161-4881-b29c-0e081254a507/image_8.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/177047d9-3161-4881-b29c-0e081254a507/image_8.png" width="40px" /> Jasper.ai

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/7dc2afaa-bff1-4fcb-8cf3-31486191ad72/image_3.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/7dc2afaa-bff1-4fcb-8cf3-31486191ad72/image_3.png" width="40px" /> Copy.ai

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/f0825186-8239-4c55-b507-fb0b88e64192/image_11.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/f0825186-8239-4c55-b507-fb0b88e64192/image_11.png" width="40px" /> Rytr

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/5e08987b-2baf-4814-b750-ed6bf299b9ac/image_9.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/f60a7b43-0264-489b-a6b0-b5e5a16cec23/5e08987b-2baf-4814-b750-ed6bf299b9ac/image_9.png" width="40px" /> Socialbee

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Synthesize the findings

📌 Goals

Provide a tool for small to medium content creators to help them with marketing.

Make the marketing process efficient and affordable.

Reshape the traditional workflow of the next-generation MCN(Multi-Channel Network)

📝Brainstorming

HOW MIGHT WE?

Leveraging research findings, we brainstormed:

7️⃣ Key features in our MVP product

🙌 Deliverables